Where this
work began.
I grew up with a deep love of travel, freedom, and the feeling of possibility. I moved through the world with a lot of enthusiasm and very little awareness of what was really behind it. Something kept surfacing: in my spending, in my restlessness, in the gap between who I wanted to be and how I was living. I could see the patterns clearly. I just could not seem to break them.
For years I lived abroad, working across hospitality and childcare. Spending so much time around children taught me something that has stayed with me: you can see a pattern forming long before the person inside it can name it. That is part of why I now work with clients from as young as nine. Catching these things early matters more than most people realise. The sooner you can put words to what is happening, the less of your life you spend quietly struggling with something you never had the language for.
“I know what it feels like to understand something and still not be able to change it.”
Finding out I had ADHD was one of those moments where everything just clicks. The impulsive spending. The restlessness. The way I could see exactly what I needed to do and still not do it. None of that was a personality flaw. It was a pattern with a name. And once I understood it, the connection to money became impossible to ignore. The same things that make it hard to pause, plan ahead, or follow through on what you promised yourself are the very same things that drive shame, avoidance, and chaos around finances. For a lot of people, they are not two separate problems. They are one.
I went through my own money coaching process around that time, and I resisted it for much longer than I should have. The same way I watch so many people resist it now. When I finally said yes, it did not just change how I handled money. It changed how I saw myself. That shift became the foundation of everything I now do with clients.
That is why I do this work. Not because I had it all figured out. Because I know exactly what it feels like not to.